About Erin

Performance, Identity, and the Long Game

I have spent much of my life in environments that value output.

Athletics. Corporate leadership. Mountain culture.
Spaces where pushing through is normal and resilience is expected.

I understand the discipline required to train for something demanding.
I also understand what happens when performance becomes the only strategy.

Over time, I became more interested in what sustains people beyond achievement.

What allows someone to perform well without burning out.
What helps an athlete expand beyond identity loss.
What supports meaningful change when life reorganizes itself.

Mountain Mental Coaching grew from that curiosity.

Professional Foundation

I hold a Master’s degree in Sport Psychology and am completing training as a Licensed Natural Medicine Facilitator in Colorado.

My background includes:

  • 15+ years in the cycling and athlete industry

  • Endurance racing and high-performance sport

  • Corporate leadership in male-dominated spaces

  • Ongoing education in trauma-informed and nervous-system-informed approaches

  • Founder of Project Bike Love in 2014

My work sits at the intersection of:

Performance psychology
Identity development
Nervous system regulation
Psychedelic preparation and integration

This is structured, evidence-informed work grounded in lived experience.

Why This Work Matters to Me

Achievement is powerful.

It builds confidence.
It creates momentum.
It can change a life.

But achievement alone does not answer questions like:

Who am I when I am not performing?
What happens when a season ends?
What if I want something different?
If I stop striving, will I still feel safe?

Many high-achieving people are deeply capable — and quietly exhausted.

My work focuses on helping you build steadiness, not just drive.

How I Approach Coaching

I do not position myself as someone who fixes or diagnoses. I work 100% within my scope.

I work collaboratively to support:

• Sustainable performance
• Emotional regulation
• Identity transitions
• Trauma-aware growth
• Integration after significant experiences

The goal is not intensity.
The goal is integration.

Growth that holds.

A Personal Note

I live and work in the Rocky Mountains of Colorado.

Time in the mountains continues to shape how I think about performance and resilience. Conditions change. Weather shifts. Terrain demands adaptation.

Strength is not about overpowering the landscape.
It is about learning how to respond skillfully.

That is how I see this work.